Fundraising professionals can unwittingly find themselves wholly unprepared when a campaign, an executive or a donor goes off the rails. Even the best of donor relationships can be tried and tested when there’s a leak or somebody gets the proverbial cart before the horse. Crisis communications are needed when the totally unexpected happens.
Best practices demand proactive communications planning that’s simple, direct and iterative. Oh, and getting donor buy in. In this session, we’ll look at successes and the oh-so-painful failures, and we’ll discuss how integral public relations really is to the development process. You’ll learn how to model success and get a new checklist or two.
Dianne Danowski Smith, APR, Fellow PRSA, has three decades of experience in reputation management, public relations, public affairs, strategic marketing and corporate communications, through her work with Publix Northwest, The Ulum Group PR | PA, Eastmoreland and Woodland Park hospitals, Providence Health and Services, and Legacy Health. She has created award-winning results in issues management, community programming, strategic counsel and tactical implementation.
Her work in crisis communications includes reputational crisis, and health and public safety crisis planning and communication, such as litigation communications, fundraising communications, pandemic flu/infection exercises and community relations, and hospital/trauma media response.
Smith’s diverse public relations and advocacy expertise comprises crisis communications, media relations, ally development, social media, community relations, litigation support, strategic planning, web content and mapping, executive training and corporate counsel. She serves on the boards of the Project Access NOW, Beaverton Chamber of Commerce and the Oregon Chapter of the Public Relations Society of America.