A Message from Chapter President Laurel Brennan......
What does is mean to be a "fundraising professional"?
There comes a time in every fundraising career when we know that's what we are or what we want to be. Many of us come into this work from other fields, often related fields like public relations, marketing, perhaps politics or the clergy.
All share a mission to reach out and touch other people and move them to action – for a broader purpose.
In my case, after several years working in communications, I began to feel that I wanted something more – a chance to be involved at the beginning of things and make it possible for change to take place. Fundraising provided that path.
One of the hardest aspects of major gift fundraising is finding your best major gifts people. With development professionals staying in their positions an average of one year and eight months, it is often very challenging to use institutional history to guide you on finding the best major gifts people. Many groups have these major gifts prospects locked in their databases, attending special events and making planned gifts, but the key is to knowing which groups of major gift prospects to approach on a priority basis, so that you create and build a solid major gifts program.
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